Learn AEO & GEO
Guides and tutorials on Answer Engine Optimization and Generative Engine Optimization. Start from the top, or jump to what you need.
Understanding AI Search
What AEO and GEO are, and how different AI search engines work.
Every AI Search Engine Is Different — Which One Does Your Customer Use?
A cross-engine analysis reveals ChatGPT, Perplexity, Claude, and Gemini each build their own version of the web — sharing less than 10% of sources. Here's how to pick the right one to optimize for.
What Are AEO and GEO? A Beginner's Guide
SEO helps you get found. AEO helps you get answered. GEO helps you get cited. Here's how they differ, and why GEO matters right now.
The Data Behind AI Search
Research-driven findings on how AI search engines select and cite sources.
The Content Formats AI Search Actually Cites — 6 Formats Ranked by Absorption Rate
Analysis of 18,000+ pages reveals which content formats AI search engines absorb into their answers — and which ones they ignore. Code and statistics dominate. FAQ pages don't work.
Your Website Might Be Invisible — Google and AI Search See Different Internets
A cross-engine study of 5,000+ queries reveals only 10-30% source overlap between Google and AI search. Here's what it means for your business.
How to Take Action
Specific, budget-friendly GEO tactics and strategies you can apply today.
GEO on a Budget — 9 Methods Ranked by Cost & Impact
Large-scale experiments across thousands of queries reveal which GEO tactics actually work — and which ones backfire. Most of the best methods are free.
Why One Third-Party Mention Outranks Ten Blog Posts You Write Yourself
AI search engines cite third-party sources 82% of the time — brand websites only get 18%. Here's why, and how to earn those third-party mentions without a PR budget.
Systems & Frameworks
Turn individual tactics into a repeatable GEO system for your business.
How to Make Your Website the Source AI Search Actually Cites
A four-pillar framework for becoming the kind of source AI search engines return to — from structured data to third-party authority to engine-specific adaptation.
How to Choose an AI Visibility Tool
A practical framework for choosing the right AEO/GEO monitoring tool based on your budget, goals, and team size.